From New York Daily News by Ethan Sacks on 1/6/13
It was a bloodbath at the multiplex this weekend.
“Texas Chainsaw Massacre 3D” carved out the top spot at the box office with $23 million, despite being eviscerated by critics.
Even Lionsgate executives were surprised by the performance of the latest installment of the horror franchise starring the original slasher, Leatherface.
“Going to into the weekend we weren’t expecting to finish first,” Richie Fay, president of distribution, told the News. “I think horror fans are an underserved audience in the holiday period.”
Higher ticket prices for 3D movies also helped ratchet up the movie’s weekend take.
“The novelty value of having a horror movie in 3D, that’s a strong draw worth the additional dollars,” said Paul Dergarabedian, box office analyst for Hollywood.com.
But there’s more to the franchise’s appeal than mere movie magic, Dergarabedian added.
“We need to learn to never underestimate the power of the chainsaw,” he said.
‘Django Unchained’ in second spot
Quentin Tarantino’s anti-slavery western “Django Unchained” finished in second place with $20 million as it crossed the $100 million mark in its second weekend after opening Christmas Day.
“The Hobbit” dropped into third place with $17.5 million after a fantastical three-week hold on first place.
Industry experts expect Leatherface’s reign of the terror to end next weekend as a much scarier villain – Osama bin Laden – goes into wider nationwide distribution in Kathryn Bigelow’s thriller, “Zero Dark Thirty.”