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Tesco plans for interactive 3D shopping via smart 3DTVs | RIS News

September 25, 2012

From Retail Info Systems News on 9/24/12

Tesco U.K. has announced its plans for an interactive 3D e-commerce store that shoppers can walk through and make purchases from a smart TV. The program uses greater bandwidth, HTML5 and new technology such as 3D TVs and motion-sensor technology on devices including the Xbox or Microsoft’s Kinect.

Based on a publicly-available API, software company Keytree has built a virtual Tesco store that allows customers to shop via their TV. The experience is expected to bring the best of online and offline shopping together.

Tesco recently trialed an augmented reality store in Gatwick Airport allowing travelers to purchase groceries on the way home as part of its strategy to reach the customers wherever they are through digital.

via Tesco Plans for 3D Shopping | Retail News | RIS News: Business/Technology Insights for Retail, Supermarket Executives.

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