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3D slot machines – a peek at what’s next in casino gaming

June 21, 2012

3D digital signage reaches out to guests at Atlantic City casino – DigitalSignageToday

Exceptional 3D announced that its glasses-free 3D displays were chosen to enhance the casino gaming experience at Revel in Atlantic City. The company said the deployment of its patented autostereoscopic 3D technology at Revel, a 6.3 million square foot beachfront destination in Atlantic City, highlights the latest slot machine games from Bally Technologies throughout the $2.4 billion property’s 130,000 square foot gaming floor.

“This is a very gratifying achievement, as someone with firsthand professional marketing experience in Atlantic City’s luxury entertainment and casino industry,” said Eric Angello, CMO for Exceptional 3D. “Atmosphere, sensory indulgence, aesthetic swagger and natural activity contribute to the energy you feel at Revel, and our 3D technology is a perfect fit for the prevailing first-class environment … We’ve always considered no-glasses 3D to be a logical fit because of its unique distinction from typical 2D signage and proven ability to increase customer awareness of events, promotions and experiential programming.”

According to the announcement, the 3D content reaches out and invites guests into an aesthetically intriguing environment where the 3D displays have taken on a very cohesive form to match the overall look and feel.

“Exceptional 3D’s technology was something I considered to be a perfect fit for Revel’s lifestyle and gaming experience,” said a Revel spokesperson in the announcement. “We were very excited at the opportunity to enhance the guest experience with glasses-free 3D while preserving the visual authenticity.”

Read more about 3D digital signage.

Original article here.

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